Found this on Technet. Sort of sounds like your issue.
The issue is trying to activate from Visio itself. Run the following command substituting the 'X's' with your MAK key to inject the MAK key and activate Visio. I activated Visio Professional 2016, but I imagine standard works this way as well.
C:Program Files (x86)Microsoft OfficeOffice16>cscript OSPP.VBS /inpkey:XXXXX-XXXXX-XXXXX-XXXXX-XXXXX
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Source: https://social.technet.microsoft.com/Forums/en-US/af1bf38d-cade-4f2e-a0a1-3898784d7e35/visio-2016-cl...